Frequently Asked Questions About The Row Bags

These are the questions that come up most often about the row bags, answered with what can actually be verified. Read each figure here as an observed 2026 market price recorded in September of that year rather than an official price list, because the brand publishes none. Anything that is reported yet unconfirmed is marked as such rather than smoothed over. Any number sourced from a resale report is observed market behaviour, not investment advice. Bags only, here: ready-to-wear and footwear are not covered. Claims that circulate widely but cannot be checked have been left out.

Who owns The Row, and where does production happen?

Started in 2006 by Mary-Kate and Ashley Olsen, The Row is based in New York City. Since 2012 the design studio has been in Tribeca, alongside a Paris office from 2011 and a London office from 2019. The name derives from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Nothing more about manufacturing is made public, and any assertion about a specific tannery is unverifiable. Own boutiques operate in Los Angeles, New York, London, Paris and Amagansett.

Why is there no logo on the bags?

There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Identification works through silhouette, proportion and construction instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Fittings are palladium-plated in a matte or brushed finish, reading as weight rather than shine. Linings are proper materials in their own right, specifying nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. The practical consequence is that you cannot identify one of these bags at a distance, and for many buyers that is exactly the point.

How much should you expect to pay for a The Row bag?

There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. At one end was $590 for a Double Travel Wallet, and the ceiling $6,900 for the Marco Bag. The line splits into three useful bands: roughly ysl chain bag $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Material drives the figure more than size does. Opt for suede and you pay a consistent premium over calfskin in the same silhouette. Treat the table as a snapshot rather than a quotation: retailer prices vary, and stock, currency and season all shift the figure.

Has the Margaux actually been discontinued?

Nobody outside the brand knows, and the brand has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Keep the two apart: merging them is not supported by the evidence. In practice the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Read the status as unresolved rather than settled.

How does the Soft Margaux differ from the Margaux?

The Soft Margaux is a redesign rather than a rename. Against the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Recorded at $3,650, the Soft Margaux 10 is 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is said to be about $4,700, but that figure has not been confirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.

What do the numbers in the model names mean?

The number is the bag’s width in inches, not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Because two bags sharing a number occupy roughly the same width, comparison is unusually simple. The Margaux 17 can be found in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, but its price is not verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Master both conventions and you know most of what you need before the bag is in front of you.

How do you authenticate a The Row bag?

Since there is no public serial number, date code or authenticity card system for these bags, there is no code to look up and nobody can verify one for you. Authentication is physical instead. Look for stitching that is machine-precise and evenly dense, free of fraying or wandering lines, and hand-painted edges with no overflow, bubbling or thin coverage. Hand-feel gives it away: genuine hide is substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.

• No serial numbers, date codes or authenticity cards exist
• Evenly dense stitching plus tidy hand-painted edges
• Crisp, centred interior stamp reading Made in Italy
• Hardware matte or brushed, closing precisely
• The bag should keep its shape empty

Do The Row bags retain value on the secondary market?

They have on observed market behaviour; treat that as description, not investment advice, and past figures forecast nothing. According to the Rebag CLAIR 2025 report, the brand hit 97% value retention, a first entry into the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. At model level the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Softer figures include Fashionphile resale reported up about 44% year over year. None of it applies evenly, because canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.

Which retailers stock The Row bags?

Buying direct means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are verified multi-brand stockists, as are independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, and discontinued styles often surface on it. Secondary-market dealing runs through Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference. They also turn up on Poshmark, eBay and Mercari, but sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so check you are on the brand’s own store before buying direct.

What is the right way to care for one?

No brand-issued care protocol exists, so what follows is material-appropriate general guidance rather than instruction from the label. Across all materials, do not risk overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Buff calfskin and grained finishes with a soft dry cloth and use neutral conditioner sparingly. Because nappa and lambskin are exceptionally soft and mark easily, use a dry cloth and avoid over-conditioning; both appear mostly as linings. Use a suede brush and nothing else on suede, the most fragile material in the line: no leather cream, no wet wipes, no soap, no water-based cleaner. Spot-cleaning is the sole option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.