News & Information

Industry Trends and Information.

Top 10 Strategic Technology Trends for 2023

See what, when and how key technology trends will impact your strategic ambitions in the coming three years.

Continue Reading

Beyond ChatGPT: The Future of Generative AI for Enterprises

ChatGPT, while cool, is just the beginning; enterprise uses for generative AI are far more sophisticated.

Venture capital firms have invested over $1.7 billion in generative AI solutions over the last three years, with AI-enabled drug discovery and AI software coding receiving the most funding.

“Early foundation models like ChatGPT focus on the ability of generative AI to augment creative work, but by 2025, we expect more than 30% — up from zero today — of new drugs and materials to be systematically discovered using generative AI techniques,” says Brian Burke, Research VP for Technology Innovation at Gartner. “And that is just one of numerous industry use cases.”

Continue Reading

Keys to Product-Led Growth for Tech Providers

To acquire accounts and grow business, tech product marketers must align appropriate marketing and sales activities with users’ positive initial experiences with products.

Even great products may not sell themselves. Product-led growth (PLG) strategies focus on enticing users to try a product and experience its value firsthand to drive purchases. Optimizing such strategies means dedicating nontraditional marketing and sales resources to the right activities at the right time.

PLG has two essential goals:

Enable users within prospective accounts to see value through limited usage from a product experience of some sort.

Convert happy users into advocates and then into paying customers by using user and usage engagement data.

“The activities related to PLG motions differ from traditional, sales-led growth (SLG) or top-down motions,” says Research VP David Yockelson. “Product marketers must drive actions that drive engagement and value for users, as well as help sellers act on the resulting advocacy and purchase intent.”

Continue Reading

Scroll to top